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Hi, I'm the Maestro. 🙋🏽‍♂️

Dr. C. Shanté Cofield | Brand Strategy & Online Business Coaching

Welcome to Maestro Mail, a weekly newsletter for folks who are committed to doing life, AND online business, on their own terms. Subscribe now for your weekly dose of actionable advice, thought-provoking insights, and personal anecdotes that will inspire you to take action, while reminding you that there's more than one way to achieve happiness and success. (PS - If you prefer to try before you buy, check out the 'Posts' section below to see the type of emails that I send.)

Featured Post

“But I don’t want the big fork."

Read time: 2 min 18 sec Whatup Reader! When was the last time you had to buy flatware? If circumstances in your life have been the same for the past few years, then perhaps you haven’t had to recently make the Target run for silverware. A good friend and client of mine recently went through a BIG life change that found her needing to procure new utensils, and subsequently cursing the fact that that meant she had to buy the big fork as well. Again, if you haven’t been in the market for new...

3 days ago • 2 min read

Read time: 2 min 36 sec Whatup Reader! What actually matters? Gonna open up today’s email with the punchline: It only matters as much as it matters to you. What exactly is "it"? Well, pretty much anything, I think. A little over a week ago I shared a Reel on Instagram in which I was wearing a pair of jeans and attempting to do a split. The Reel was promoting my Cinco de Maestro sale and I was largely just messing around having fun with transition trend. Someone asked in the comments where I...

10 days ago • 2 min read

Read time: 1 min 31 sec Whatup Reader! Yup, I’m in your inbox again. This wasn’t the email I was planning on sending out today, but after yesterday’s segmenting SNAFU (ConvertKit actually calls it filtering, but the alliteration worked better with segmenting so I ran with it) I decided to call an audible and share a different message: Momentum beats motivation. Keep going. My word for 2024 is ‘WRITE’, and as part of leaning into that word I’ve been writing to you fine folks every Tuesday....

17 days ago • 1 min read
Header Image

Read time: 2 min 53 sec Whatup Reader! I want to use today’s email to collect some feedback from you and get a feel for what you’re currently feeling and experiencing as it relates to da monies, but before I do that I want to share this with you: Note: The X-axis is age in years. The graphic above originally made it’s rounds in 2017, created by data scientist, Henrik Lindberg, based on results from collected from 2003-2015 via the American Time Use Survey, an annual census by the US Bureau of...

about 1 month ago • 2 min read

Read time: 3 min 26 sec Whatup Reader! Right off the bat, two quick reminders: Tickets for BossUp2024 are LIVE! At the time writing this email, of we only have eight VIP spots left. So, if you’re a Last Minute Lucy and you know you want that VIP experience, perhaps consider becoming an Early Action Annie for 24 hours. A few weeks ago I wrote ya’ll an email about the value of rereading books, and asked you to submit your favorite re-reads. As promised, I’ve compiled the responses into a PDF...

about 1 month ago • 3 min read

Read time: 3 min 51 sec Whatup Reader! Spent the weekend in Texas wearing a cowboy hat and wanted to share something that happened. No, it wasn’t a hate crime. My boys Nick and Derek invited me back to speak at their Raise the Bar conference, and the title of the presentation I gave this year was, Dialed In: Turning Up What Matters Most for Scaling Your Impact. The feedback was AWESOME, and I’ve got to say that this year’s talk seemed to land with the audience more than any of the talks that...

3 months ago • 3 min read

Read time: 4 min 48 sec Whatup Reader! Call me an old soul, but for as long as I can remember I’ve loved the look of the Herman Miller Eames lounge chair. I’m not sure at what age I learned that my dream chair came with a $10,000 price tag (realistically that’s the upper end of the price range for those with a penchant for details) but I do know that that information kept me from ever seriously adding an Eames original to my “I’m going to save up and buy that one day” list. I just couldn’t...

3 months ago • 4 min read

Read time: 2 min 59 sec Whatup Reader! Last week I went hard in the paint promoting registration for my Instagram Business Blueprint Masterclass (registration is still open btw but early bird pricing has expired). During that time I sent out 6 emails, shared 5 IG posts, posted 26 Stories, and pushed out 1 Broadcast Channel message. Those efforts generated 73 registrations and $7181 in revenue. Those efforts also lead to 40 unsubscribes from my email list and lord only knows how many unfollows...

4 months ago • 2 min read
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